Brand Guide

The Livingstone Brand

The Livingstone College brand is a statement of our shared beliefs and represents our commitment to academic excellence and collaboration in a community grounded in curiosity, integrity, trust, exploration, and lives of leadership and service. It is who we are, what we stand for, and everything we say and do—our brand is our promise.

The Trademark, which depicts the columns of the Price Administration building is our Official Trademark. No other emblems, regardless of its attractiveness or what may seem appropriate, should be used. The Trademark should be used for internal and external documentation, forms, letters, letterheads, postcards etc. exclusively in black or white.

 

LC Logo

 

 

The Mascot for Livingstone is the Blue Bear (formerly the Fighting Blue Bear). The Blue Bear is known and respected for its intelligence, strength and tenacity. This particular logo is primarily used for Athletics and Student related activities.

 

blue bear head

 

 

The Presidential Seal should only be used on formal and official items such as plaques, diplomas, certificates and well as communication from the Office of the President. It should not be used as clip-art or as a design element. Do not place any information on the inside of the seal.

 

seal

 

 

Colors

The official colors of Livingstone  College — black and blue — are as much a part of our identity as the price house. Although black and blue are the college’s official colors, communication materials (not the logo) can be designed in any color appropriate for the concept.

 

 

LC Blue

 Blue

 

 

 

LC Black

 black

 

 

 

Licensing

The Livingstone College brand is a statement of our shared beliefs and represents our commitment to academic excellence and collaboration in a community grounded in curiosity, integrity, trust, exploration, and lives of leadership and service. It is who we are, what we stand for, and everything we say and do—our brand is our promise.